Gwen Stefani and No Doubt removed their new video, “Looking Hot,” from the internet this week after claims from the Native American community that the video is racist.
The video was filmed for the new single from their latest album, Push And Shove. In the video, Gwen Stefani is dressed as a stereotypical Indian–headdress, feathers and all. She dances around teepees and fights cowboys in the Wild West.
With November being Native American Heritage Month, awareness was heightened.
Stefani and No Doubt posted the following statement on the No Doubt official website explaining their views on the video:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history.
“Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness.
“We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
– No Doubt