The liquid gold known as Velveeta is experiencing a shortage nationwide, affecting cheese dips and sauces in households everywhere. Despite airing television commercials of chili con queso dips made with Velveeta, Kraft warns customers of a temporary shortage of the orange colored, cheese-esque substance.
It all started when Advertising Age reported East coast Velveeta shortages in grocery stores. Brand representative Jody Moore blamed the “nature of manufacturing” for the processed cheese shortage. Moore assures it’s only a short term issue, affecting only Velveeta’s hard cheese products. It’s a matter of supply and demand in the now dubbed “cheesepocalypse.”
During the NFL playoffs and impending Superbowl, Velveeta is high in demand for tail gating and parties. The Superbowl XLVIII will air February 2 at the MetLife Stadium in East Rutherford, New Jersey.
Velveeta is an 86-year-old, $500 million brand owned by Kraft.