Attention java junkies, your coffee morning fix has just gotten easier. In select areas beginning next year, coffee giant Starbucks will begin its food and beverage delivery service through its mobile app.
The delivery service will be available to Starbucks loyalty program members as part of its new mobile pay app that will launch first in Portland next month, expanding nationwide next year. Starbucks has been pushing its mobile app, which allows customers to place orders ahead of time and pick up their order without waiting.
In a conference call, Starbucks CEO Howard Schultz said, “Imagine the ability to create a standing order of Starbucks delivered hot or iced to your desk daily. That’s our version of e-commerce on steroids.”
Starbucks Corp. is pushing aggressively into different areas as it faces more competition from fast-food chains who are serving specialty coffees. The chain is also focusing on growing its tea business.
Starbucks also made headlines earlier this year, revamping the employee dress code. Visible tattoos are now allowed, but leave the bling at home. Precious gems, necklaces and engagement rings, are no longer permitted.