It looks as though Oxygen is feeling the pressure to rebrand. The network has greenlit five new series as part of its “Very Real” initiative to target the new age woman. The new lineup includes Preachers of Detroit, (a Preachers of L.A spinoff), plus The Investment Club, The Prancing Elite Project, The Wilkersons and Finding My Father.
Preachers of Detroit debuts Winter 2015 and highlights the lives at church and at home of seven men of the cloth. The original L.A. series was a huge success for the network, and there are plans to create New York, Atlanta and Dallas editions.
The Wilkersons, another faith-based show, shadows Rich Wilkerson–the preacher who married Kim Kardashian and Kanye West. E! News co-hosts Guliana Rancic and Jason Kennedy pair together again to executive produce the unscripted series. Rancic promises that this reality show will be much different than others. “This isn’t a show, it’s a movement,” she says.
The Investment Club sounds similar to ABC’s Shark Tank, as entrepreneurs pitch their business ideas to self-made moguls, a.k.a The Investment Club, in hopes that one invests big bucks into their venture.
What’s a reality lineup without a dance number, right? The Prancing Elite Project follows the moves (and drama) on and off the dance floor of five best friends who make up Mobile, Alabama’s all-male competitive dance group, The Prancing Elites.
Finding My Father tugs at the heart as each episode travels on a journey with guests in search of their absent fathers. The searching men and women will pair with a private investigator and must eventually decide if they just want closure or a new beginning with their fathers.
VP of Original programming and Development Rod Aissa said of the network’s rebrand, “Oxygen is committed to delivering more authentic originals geared to young, multicultural women.”
What do you think about Oxygen’s increase of reality TV to cater to the young, modern woman? Will you be tuning in?