Russell Simmons is bringing WorldStarHipHop to the silver screen. Insurge, the Paramount Studios division which produces “micro-budget” movies, bought the pitch for a feature film about the site.
The movie will chronicle the site’s journey from its humble beginnings as a place to watch music videos to its notorious presence in pop culture for millions of hits generated from street fight videos. Oddly enough, the film is being described as similar to Ferris Bueller’s Day Off in tone.
In even more good news for the mogul, All Def Digital, the multiplatform network from co-founder Simmons, has raised $5 million in funding.
The round was led by Greycroft Partners, one of the early investors in Maker Studios, with support also from Shari Redstone‘s Advancit Capital, Nu Horizons Investments (established by Simmons and ex-wife and business partner Kimora Lee Simmons-Leissner), and e.ventures.