Courtesy of EURWeb
Don’t you just love the word “inclusion?”
It’s a barrier busting term that ensures a level playing field for the various ethnic groups that make up this melting pot we call America. What was at one time – and still today for some – practiced by force has now become second nature for many major US corporations. More businesses are making sure the black dollar is respected and appreciated for helping to strengthen their bottom lines; Harley-Davidson can be counted among that group.
When you think Harley, you don’t typically think black. That beefy, bearded white guy wearing dark shades and leather that the name is likely to conjure up isn’t solely representative of the company’s customer and enthusiasts base. Harley actually has a very rich history with African Americans, including the compelling stories of historic black bikers such as luminaries William B. Johnson, Bessie Stringfield and Benny Hardy, whom all broke through tough barriers to join what the company has deemed “The Iron Elite.” Harley’s top brass took advantage of Black History month to step up their efforts in sharing theirs and the stories of other pioneering and current black riders that are obviously of importance the company’s legacy.