Motorola is releasing the Moto E smartphone, priced at only $129 with no service contract. The average smartphone price is $337, with Apple’s 16 gigabyte iPhone 5s costing $649.
The “affordable for all” Android smart phone has a 4.3 inch screen, with 540 by 960 pixel resolution. With 4GB storage, the new smartphone boasts of a longer lasting battery for the average user. The downside to the Moto E is its limit to 3G networks and under. It cannot connect to the fast 4G LTE network.
The company is touting affordability and durability as the phone’s key qualities. Its body is protected with water-resistant coating with a Gorilla Glass front panel. Consumers will be able to customize the phone with a variety of different color and textures shells.
Moto E is the newest addition to the Motorola family, next to the Moto G, the company’s best selling smartphone to date. Motorola’s new marketing push says “smartphones haven’t always come at smart prices.” The company is going cheap in an attempt to lure customers to finally upgrade from their old phone, for a fraction of the price.
Customers can now pre-order the phone, with delivery set for early June.