By Colby Carrington
What would you do if you saw an abandoned stroller sitting on the street? As a good samaritan, you’d probably pull back the blanket, expecting to rescue a helpless baby.
That’s just what dozens of New Yorkers did, except there was no helpless infant. Instead they were frightened by a red-eyed, vomiting, demon-baby – courtesy of Thinkmoto and Devil’s Due (who by the way, wins the award for best PR stunt ever).
The horror film hits theaters this weekend and to drum up buzz, the PR team unleashed an evil robot baby upon the streets of New York. Just to see what would happen. Funny is what happened. Lots and lots of funny. (And probably lots of temporary abstinence.)
Watch New York react to the Devil’s Due Baby prank here: