Rapper and producer Swizz Beatz has collaborated with small, England-based automaker Lotus, and has recently unveiled the Lotus Evora GTE Swizz Beatz Edition. His new car includes 420-hp and a 4.0 liter V-6 power.
Lotus, a high-end car known for its speed and light weight, features the typical rear brake cooling ducts, modified rear wing, and large intake vents. It’s the first chrome color car in the world, with a shiny, ruby red finish, complete with custom black wheels. “My goal is to become the renaissance man for my generation,” says the Grammy Award-winning producer.
Lotus will produce 100 cars for the Chinese market first, with undetermined dates for Europe and United States releases. No details were given on the car’s price just yet, but interested buyers will certainly have to pay more than $180,000, the price tag of the standard Evora GTE.
“Swizz is almost trying to do something never done before in the car industry, which is traditionally a boring, not a very courageous industry,” revealed Lotus CEO Dany Bahar, at the Lotus Evora GTE unveiling in 2011.