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Plus-Size Bikinis A Hit In Brazil, Will It Catch On In The US?

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Courtesy of Clutch

Brazil is known for it’s rich culture, Samba music, lush landcapes, and beautiful beach bodies sporting itty-bitty bikinis. But a growing group of women are expanding the definition of what a “beach body” is.

Just like in America, Brazilians have packed on a few extra pounds. Because of this, some swimwear designers are listening to their customers’ needs and creating cute beachwear–and yes, bikinis–in larger sizes.

This is a huge (no pun intended) change for one of the most body conscious nations in the world where everything from butt implants to liposuction is common practice. Previously, plus-sized women who wanted to hit the beach were limited to grandma-style cover-ups or shots and t-shirts, but now, they have options.

Apparently, the lack of clothing options for larger women extends to many “normal” sized women as well.

“Honestly, the problem went way beyond just bikinis. In Brazil, it used to be that if you were even a little chunky, finding any kind of clothes in the right size was a real problem,” said Clarice Rebelatto, herself a size 10.

Continue reading at Clutch


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